Cash flow is the lifeblood that keeps any business thriving. It’s the steady rhythm of money flowing in and out, determining a company’s ability to meet its financial obligations, invest in growth opportunities, and maintain a healthy trajectory. However, managing cash flow isn’t as simple as it seems. The unpredictable nature of sales volumes, complexities of payment processing, ongoing tech investments required, and rising customer expectations all contribute to cash flow challenges. In today’s digital…